Eind 2009 zou ik  een seminar willen organiseren omtrent Social Commerce.

Social Commerce dekt voor mij de integratie van alle Social Media tools in een e-commerce omgeving of het hanteren van sociale netwerken met als doel online verkoop te stimuleren.

In het huidige e-commerce landschap (BENELUX) is het opvallend dat Social Media nog niet ten volle benut wordt als verkoopinstrument. Van Social Commerce is er bijgevolg nog geen sprake.

Navraag bij niet-professionals leert ook dat er nogal wat vragen zijn omtrent de mogelijke opportuniteiten van Social Commerce. Daarentegen is er eerder veel scepticisme is rond Facebook, Twitter en andere sociale netwerken.

Het seminarie zou voldoende antwoorden moeten geven en uiteindelijk de deur moeten openen naar een Social Commerce beleid.

OPROEP : Om dit alles te kunnen realiseren ben ik momenteel op zoek naar gepassioneerde sprekers omtrent dit onderwerp. Suggesties mogen me altijd toegestuurd worden via mail of  Twitter (www.twitter.com@janbaeten)

Short translation for my Twitter followers of the US
Recently I’ve been thinking about organizing an event about Social Commerce at the end of 2009.

I see Social Commerce as the integration of Social Media tools in an e-commerce environment and also as the use of social networks with as main goal stimulating online sales.

These days (especially Europe) Social Media isn’t used as sales instrument yet.  Social Commerce doesn’t exists at all.

The event should give answers to questions where a lot of non-professionals are dealing with.

WE NEED YOU: Looking for passionate speakers about this subject. Suggestions are welcome @janbaeten (Twitter)

The major obstacle facing online clothing shoppers is the inability to try on a garment before purchasing. Webcam Social Shopper, a new virtual dressing room concept, is hoping to change that. Blending Project Natal-like motion-capture with scenes from Clueless, the webcam-based dressing room allows you to, sort of, try on clothes you see online.

The program is essentially a modified mirror that lets you see what clothes will probably look like on you, as well as letting you sort through items and put them in your shopping cart with ease via motion-capture buttons. The most innovative idea is a marker you print out and hold up to your webcam, so the software can calculate the orientation of the virtual garments. This gives you the ability to adjust the angle or size of the garment. That way, if you see something online you like, you can have the program project it onto the marker. Then you stiffly stand roughly about where it’s now hanging in virtual space.

The program certainly is far from perfect, and will only let you try on a cut-and-pasted image of the item. This could lead to ill-fitting and lumpy estimations of what the clothes would really look like on you. But the layout and control system are interesting — it’s good to see practical applications for augmented reality tech — and, with a little tweaking, it could really be useful. Soon you’ll be able to try on clothes from the comfort of your own home, for that telecommuting job of yours.

source : www.techcrunch.com